website setup

Jakob's Law

Users spend more time on other websites so they expect your website to work in the same way, that they are already familiar.

Main points

By designing your site/ product in a way that is familiar to a user, you are designing an experience which is more familiar also.

An example of Jakob's Law would be the use of a floppy disk to indicate a save functionality, even for users who have never seen a floppy disk.

Usage tips

Adhere to UX design patterns

UX design patterns exist for a reason, so it's well worth becoming familiar with them.

UI Patterns is a great resource to look into some of these.